Bruce Willis


Bruce Willis is one of the most successful and popular actors in the world. He is a man of many sides – versatile and authentic. Together with LR, the Hollywood star has developed his first own perfume, a fragrance that merges his personality, expressiveness and character.


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Smart Guys live forever – just like Bruce Willis. Straight down the line, masculine and unconventional. The fragrance of action heroes: strong sandalwood and spicy pepper mixed together with earthy vetiver and revitalising grapefruit. Bruce Willis’ first fragrance – now a legend.




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Absolutely private! Citrus and black pepper make a new beginning, while aromatic signs, mixed with the help of smoke release a special male elegance. The powerful elements, as a musical chord offer to the precious fragrance a unique signature that enriches the private side of Bruce Willis.



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